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Two-Way SMS Messaging
Kaamil offers bidirectional (Two-Way) messaging to selected global destinations. This will allow you to rapidly deploy Two-Way SMS applications in conjunction with Kaamil's mobile termination (MT) services.
Integration with Kaamil for bidirectional SMS services is simple, and incoming messages can be routed to your application via HTTP, FTP or SMPP protocols. This means that incoming messages (MO messages) can be managed by your own software or database, giving you full flexibility.
There are 3 distinct ways to receive SMS,
although Operator Short Codes is the most common and best technical
solution for billing.
With short codes and virtual mobile numbers, Kaamil receive messages via direct connections into the network SMSCs (SMS centres). However, with SIM card hosting, the messages must be received over the air, and thus this is a lower grade solution.
Operator Short Codes
Using Operator Short Codes is the highest inbound volume
SMS solution available. Operator short codes are
capabable on average of receiving roughly 30 SMS
messages per second, per network. This means that a
cross network short code would be able to receive over
100 messages per second, assuming that the traffic was
shared equally over the networks.
Importantly, short
codes are network specific. Therefore, short codes can
be enabled for only a subset of the available networks.
This option is cheaper, but the disadvantage is that
only a subset of mobile users will be able to use this
service. Enabling a short code across all networks
therefore provides a better service.
Mobile Originated (MO) SMS messages can be set at
different tariff rates on short codes, but this is not
available for virtual mobile numbers or SIM cards, where
standard rate always applies. This means that mobile
phone users can be charged a premium for sending
an SMS text message to a short code, which is another
possible source of revenue.
In fact, short codes are the only way of billing
users via
Premium SMS, (often known as Reverse Billing).
Therefore, using Operator Short Codes is in fact the
complete SMS billing solution.
Kaamil Virtual Mobile
Kaamil Virtual Mobile is designed to receive SMSs on
virtually any mobile network around the world using a
standard 11 digit mobile number. It has an advantage
over short codes, in that like a normal mobile number,
it can receive SMS messages from most networks in the
world. This is completely different to operator short
codes, which can only receive messages from users on
that network. However, there are no billing options when
using a Virtual Mobile number. The MO leg is always set
to standard rate, and Premium SMS cannot be sent from a
Virtual Mobile number. Therefore this is a purely
inbound, non-billed solution
Kaamil SIM Card Hosting Service (GSM)
Kaamil can host a GSM Terminal with your own SIM card at
a secure Kaamil data facility. Rather than the message
being passed to the Kaamil SMS gateway via direct
connections into the operator SMSCs, the message will be
received onto the SIM card over the air. This solution
is capable of receiving an SMS message every 5 seconds
or so, and can send at a rate of 1 message per 4
seconds. As such, it is totally unsuitable for high
volume campaigns.
However, there are sometimes occasions when SIM card
hosting is necessary, especially in countries where
direct SMSC connections are not available. Please
contact us
if you would like Kaamil to host a SIM card for you.
Managing Two Way SMS Services One of the key advantages of using Kaamil
to Receive SMS for you, is that in addition
to the technical interface that we provide,
you can have access to either of our hosted
web applications for designing two way SMS
Services.
All Kaamil SMS accounts include access to
Web Edition at no extra cost, allowing
simple SMS services to be set up and
operated without the need for any software
development or integration. Functionality
includes autoresponses, mailing lists, and
pre scheduled SMS sends.
However, for clients who want to
outsource the development of more
complicated messaging services, Kaamil's
Content Managment Platform provides the ability to construct
intelligent messaging services from simple
"building blocks".
2-Way SMS Services
Examples of 2-Way SMS Services include:
Content delivery.
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Upon seeing an advert somewhere, a
user will text in a keyword to a short
code, and will then receive a
WAP Push message back, which takes
them to the WAP site where they can
download content. Such content could be
ringtones, music files, video clips,
java applications, etc.
- Live Competitions.
Companies running live competitions
can accept answers via SMS, and then
respond accordingly.
- SMS to Email.
Following the receipt of an SMS
containing an email address followed by
a message, it can be automatically sent
through as an email.
- Information request.
Users can text a question to a
number, and receive the answer as a
billed message.
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SMS Gateway